{"id":1415310,"date":"2025-04-02T20:22:13","date_gmt":"2025-04-02T17:22:13","guid":{"rendered":"https:\/\/www.shankysjudaica.com\/?post_type=product&#038;p=1415310"},"modified":"2026-10-27T03:23:24","modified_gmt":"2026-10-27T01:23:24","slug":"secret-life-of-gershon-burd","status":"publish","type":"product","link":"https:\/\/www.shankysjudaica.com\/en\/product\/secret-life-of-gershon-burd\/","title":{"rendered":"Secret Life of Gershon Burd"},"content":{"rendered":"<div dir=\"ltr\" style=\"text-align:left;\">\nUnknown to even his family, Gershon Burd\u00a0led a double life &#8230;<\/p>\n<p>Gershon Burd &#8212; a regular guy who rose to spiritual greatness like a meteor before passing from this world at the tragic young age of forty &#8212; knew how to do chessed (acts of kindness). Not with fanfare or fireworks, but secretly. So secretly that whatever people knew of his chessed while he lived, it was like the tip of an iceberg that protruded slightly above the water\u2019s surface while leaving its vast mass hidden below. He was an absolute master, often able to make you feel like you were doing him the favor rather than the other way around.<\/p>\n<p>Do yourself a chessed, and read this book!\u00a0Gershon Burd\u2019s story just might inspire<br \/>\nyou to start your own &quot;secret life&quot; &#8212;\u00a0one hidden chessed at a time.\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Unknown to even his family, Gershon Burd\u00a0led a double life &#8230; Gershon Burd &#8212; a regular guy who rose to spiritual greatness like a meteor before passing from this world at the tragic young age of forty &#8212; knew how to do chessed (acts of kindness). Not with fanfare or fireworks, but secretly. So secretly [&hellip;]<\/p>\n","protected":false},"featured_media":2340500,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[474,460,471],"product_tag":[],"class_list":["post-1415310","product","type-product","status-publish","has-post-thumbnail","product_cat-biographies-reading-books-english","product_cat-english","product_cat-reading-books-english","first","instock","shipping-taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Secret Life of Gershon Burd - \u05e9\u05e0\u05e7\u05d9\u05e1 \u2022 Shanky&#039;s<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shankysjudaica.com\/en\/product\/secret-life-of-gershon-burd\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Secret Life of Gershon Burd - \u05e9\u05e0\u05e7\u05d9\u05e1 \u2022 Shanky&#039;s\" \/>\n<meta property=\"og:description\" content=\"Unknown to even his family, Gershon Burd\u00a0led a double life &#8230; Gershon Burd &#8212; a regular guy who rose to spiritual greatness like a meteor before passing from this world at the tragic young age of forty &#8212; knew how to do chessed (acts of kindness). Not with fanfare or fireworks, but secretly. So secretly [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shankysjudaica.com\/en\/product\/secret-life-of-gershon-burd\/\" \/>\n<meta property=\"og:site_name\" content=\"\u05e9\u05e0\u05e7\u05d9\u05e1 \u2022 Shanky&#039;s\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-27T01:23:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shankysjudaica.com\/wp-content\/uploads\/2026\/09\/61587.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"320\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.shankysjudaica.com\\\/product\\\/secret-life-of-gershon-burd\\\/\",\"url\":\"https:\\\/\\\/www.shankysjudaica.com\\\/product\\\/secret-life-of-gershon-burd\\\/\",\"name\":\"Secret Life of Gershon Burd - \u05e9\u05e0\u05e7\u05d9\u05e1 \u2022 Shanky&#039;s\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.shankysjudaica.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.shankysjudaica.com\\\/product\\\/secret-life-of-gershon-burd\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.shankysjudaica.com\\\/product\\\/secret-life-of-gershon-burd\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.shankysjudaica.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/61587.jpg\",\"datePublished\":\"2025-04-02T17:22:13+00:00\",\"dateModified\":\"2026-10-27T01:23:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.shankysjudaica.com\\\/product\\\/secret-life-of-gershon-burd\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.shankysjudaica.com\\\/product\\\/secret-life-of-gershon-burd\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.shankysjudaica.com\\\/product\\\/secret-life-of-gershon-burd\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.shankysjudaica.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/61587.jpg\",\"contentUrl\":\"https:\\\/\\\/www.shankysjudaica.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/61587.jpg\",\"width\":320,\"height\":480},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.shankysjudaica.com\\\/product\\\/secret-life-of-gershon-burd\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.shankysjudaica.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shop\",\"item\":\"https:\\\/\\\/www.shankysjudaica.com\\\/shop\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Secret Life of Gershon Burd\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.shankysjudaica.com\\\/#website\",\"url\":\"https:\\\/\\\/www.shankysjudaica.com\\\/\",\"name\":\"\u05e9\u05e0\u05e7\u05d9\u05e1 \u2022 Shanky&#039;s\",\"description\":\"\u05de\u05d1\u05d7\u05e8 \u05e2\u05e0\u05e7 \u05e9\u05dc \u05e1\u05e4\u05e8\u05d9 \u05e7\u05e8\u05d9\u05d0\u05d4 \u05d5\u05e7\u05d5\u05d3\u05e9 \u05d1\u05de\u05d7\u05d9\u05e8\u05d9\u05dd \u05d4\u05db\u05d9 \u05d8\u05d5\u05d1\u05d9\u05dd \u05e9\u05ea\u05de\u05e6\u05d0\u05d5\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.shankysjudaica.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.shankysjudaica.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.shankysjudaica.com\\\/#organization\",\"name\":\"\u05e9\u05e0\u05e7\u05d9\u05e1 \u2022 Shanky&#039;s\",\"url\":\"https:\\\/\\\/www.shankysjudaica.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.shankysjudaica.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.shankysjudaica.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/shankisLogo.png\",\"contentUrl\":\"https:\\\/\\\/www.shankysjudaica.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/shankisLogo.png\",\"width\":193,\"height\":76,\"caption\":\"\u05e9\u05e0\u05e7\u05d9\u05e1 \u2022 Shanky&#039;s\"},\"image\":{\"@id\":\"https:\\\/\\\/www.shankysjudaica.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Secret Life of Gershon Burd - \u05e9\u05e0\u05e7\u05d9\u05e1 \u2022 Shanky&#039;s","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shankysjudaica.com\/en\/product\/secret-life-of-gershon-burd\/","og_locale":"en_US","og_type":"article","og_title":"Secret Life of Gershon Burd - \u05e9\u05e0\u05e7\u05d9\u05e1 \u2022 Shanky&#039;s","og_description":"Unknown to even his family, Gershon Burd\u00a0led a double life &#8230; Gershon Burd &#8212; a regular guy who rose to spiritual greatness like a meteor before passing from this world at the tragic young age of forty &#8212; knew how to do chessed (acts of kindness). Not with fanfare or fireworks, but secretly. So secretly [&hellip;]","og_url":"https:\/\/www.shankysjudaica.com\/en\/product\/secret-life-of-gershon-burd\/","og_site_name":"\u05e9\u05e0\u05e7\u05d9\u05e1 \u2022 Shanky&#039;s","article_modified_time":"2026-10-27T01:23:24+00:00","og_image":[{"width":320,"height":480,"url":"https:\/\/www.shankysjudaica.com\/wp-content\/uploads\/2026\/09\/61587.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.shankysjudaica.com\/product\/secret-life-of-gershon-burd\/","url":"https:\/\/www.shankysjudaica.com\/product\/secret-life-of-gershon-burd\/","name":"Secret Life of Gershon Burd - \u05e9\u05e0\u05e7\u05d9\u05e1 \u2022 Shanky&#039;s","isPartOf":{"@id":"https:\/\/www.shankysjudaica.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shankysjudaica.com\/product\/secret-life-of-gershon-burd\/#primaryimage"},"image":{"@id":"https:\/\/www.shankysjudaica.com\/product\/secret-life-of-gershon-burd\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shankysjudaica.com\/wp-content\/uploads\/2026\/10\/61587.jpg","datePublished":"2025-04-02T17:22:13+00:00","dateModified":"2026-10-27T01:23:24+00:00","breadcrumb":{"@id":"https:\/\/www.shankysjudaica.com\/product\/secret-life-of-gershon-burd\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shankysjudaica.com\/product\/secret-life-of-gershon-burd\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shankysjudaica.com\/product\/secret-life-of-gershon-burd\/#primaryimage","url":"https:\/\/www.shankysjudaica.com\/wp-content\/uploads\/2026\/10\/61587.jpg","contentUrl":"https:\/\/www.shankysjudaica.com\/wp-content\/uploads\/2026\/10\/61587.jpg","width":320,"height":480},{"@type":"BreadcrumbList","@id":"https:\/\/www.shankysjudaica.com\/product\/secret-life-of-gershon-burd\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shankysjudaica.com\/"},{"@type":"ListItem","position":2,"name":"Shop","item":"https:\/\/www.shankysjudaica.com\/shop\/"},{"@type":"ListItem","position":3,"name":"Secret Life of Gershon Burd"}]},{"@type":"WebSite","@id":"https:\/\/www.shankysjudaica.com\/#website","url":"https:\/\/www.shankysjudaica.com\/","name":"\u05e9\u05e0\u05e7\u05d9\u05e1 \u2022 Shanky&#039;s","description":"\u05de\u05d1\u05d7\u05e8 \u05e2\u05e0\u05e7 \u05e9\u05dc \u05e1\u05e4\u05e8\u05d9 \u05e7\u05e8\u05d9\u05d0\u05d4 \u05d5\u05e7\u05d5\u05d3\u05e9 \u05d1\u05de\u05d7\u05d9\u05e8\u05d9\u05dd \u05d4\u05db\u05d9 \u05d8\u05d5\u05d1\u05d9\u05dd \u05e9\u05ea\u05de\u05e6\u05d0\u05d5","publisher":{"@id":"https:\/\/www.shankysjudaica.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shankysjudaica.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shankysjudaica.com\/#organization","name":"\u05e9\u05e0\u05e7\u05d9\u05e1 \u2022 Shanky&#039;s","url":"https:\/\/www.shankysjudaica.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shankysjudaica.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.shankysjudaica.com\/wp-content\/uploads\/2023\/11\/shankisLogo.png","contentUrl":"https:\/\/www.shankysjudaica.com\/wp-content\/uploads\/2023\/11\/shankisLogo.png","width":193,"height":76,"caption":"\u05e9\u05e0\u05e7\u05d9\u05e1 \u2022 Shanky&#039;s"},"image":{"@id":"https:\/\/www.shankysjudaica.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.shankysjudaica.com\/en\/wp-json\/wp\/v2\/product\/1415310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shankysjudaica.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.shankysjudaica.com\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shankysjudaica.com\/en\/wp-json\/wp\/v2\/comments?post=1415310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shankysjudaica.com\/en\/wp-json\/wp\/v2\/media\/2340500"}],"wp:attachment":[{"href":"https:\/\/www.shankysjudaica.com\/en\/wp-json\/wp\/v2\/media?parent=1415310"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.shankysjudaica.com\/en\/wp-json\/wp\/v2\/product_brand?post=1415310"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.shankysjudaica.com\/en\/wp-json\/wp\/v2\/product_cat?post=1415310"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.shankysjudaica.com\/en\/wp-json\/wp\/v2\/product_tag?post=1415310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}